SLP Money Utterly Financial

If you’ve ever wondered on how to create a clear brand statement for your target audience and how to identify the best marketing activities to grow your practice, then this episode is for you.
I’m joined by Hannah Boeck, the founder of Cued Creative and The Branded Site, who shares critical questions to ask yourself as you look to create, enhance or completely change your practice's marketing activities.  By working with over 200 private practices, Hannah shares tips and insights on how to identify the best tactics to increase your caseload.  
The 3 big takeaways with Hannah…
1. Niche down and don't try to be everything to everyone. Focusing on a target market will help you streamline your marketing and create a clear brand statement for your target audience. This will be reflected in your website, your pitch, social media, etc. And as you begin to purchase assessments and materials, your investments will go further as you will use these tools over and over.
2. Invest in client retention and word-of-mouth referrals. Make your clients feel like they are your one and only. Branded birthday cards, handwritten thank you notes, graduation certificates, celebrations of major milestones, etc., all leave a lasting impact on your clients that will ensure they shout your name from the rooftops.
3. Marketing is more than throwing spaghetti on the wall and seeing what sticks. Instead of spreading yourself thin trying to hit every marketing channel from Facebook to cold calling, focus on 1-2 strategies at a time. Are your clients searching for you on Instagram? If the answer is probably not, then focus elsewhere. Have several clients come from a social worker in town? Find more referral sources like that one and reach out.
For all resources and show notes, head on over to utterlyfinancial.com/20

If you’ve been looking for a way to supercharge the growth of your practice by earning school or government based contracts, then this episode is for you.

Seller's Discretionary Earnings (SDE) is the backbone of determining the valuation of your practice or a practice you are looking to purchase.

This episode focuses on when it may be appropriate to grow through a merger or acquisition of another private practice.

My guest on this episode is Hallie Bulkin, the CEO and Founder of a private practice called Little Sprout Speech, LLC. Her business has been incredibly successful as it has doubled annual revenues in each of its first 6 years. As her practice continues to thrive, Hallie began to diversify her revenue by introducing an online course and a membership community.
Hallie and I discuss the following...
How she grew her practice revenue from $0 to $100,000+ in her first 8 months of businessWhy business owners must be nimble and flexible to account for unexpected life eventsHer insatiable desire to learn about specific disorders led to her focusing on a nicheThe financial investments and capital requirements she needed to launch her online course
For all the resources mentioned on this episode, head on over to utterlyfinancial.com/16
As a reminder, you can also set up a 30 minute introductory consultation to learn a little bit more about what it means to work with our firm and how we serve SLPs and Private Practice owners all over the country.

My guest on this episode of SLP Money is Lana Fox, the CEO of Clinic Note, an EMR designed to help SLPs stay compliant and be more efficient.
While most clinicians know they should be using an EMR, Lana and I spend most of our conversation talking about the attributes that has helped make her a successful CEO. These include...
Educating your customer on the services that you provide so they can make an informed decision on working with you and your practice. Networking with local programs can accelerate you growth by introducing you to mentors, investors and partnership opportunitiesTaking micro actions and earning small wins is the key to accomplishing your big, scary long-term goals.Also, Lana shares an inspirational story of how she overcame the challenges her company faced when it was nearly out of money. She was able to creatively change her ideal customer profile and start focusing on a new type of client to bring in cash flow and keep the business moving forward.
The 3 big takeaways that I had from my conversation with Lana are…
Break down your long-term goals into smaller, more achievable micro goals. The positive momentum you build by accomplishing these goals will make the more daunting, large projects seem more attainable.Identify the redundant tasks that you find taking up a large portion of your time and bandwidth. Begin to explore possibilities like hiring another employees, outsourcing to a virtual assistant or partnering with a local university to have an intern.Research the local offerings in your town, county and state to see if they are offering any economic development grants or programs to entice hiring in your communities.  
For all the shownotes, references and links mentioned in today's episode, head on over to utterlyfinancial.com/15